Facebook marketing is more than simply creating a Facebook page and leaving it at that. Creating successful Facebook campaigns requires a series of ideas and steps to ensure you’re marketing your business successfully.
First things first: don’t sign up for a Facebook account and expect your brand to speak for itself. Even if your brand is established, Facebook is social media, which means you have to actually socially interact with your customers and prospects to grab and hold their attention. That means doing some real work. Failing to take social action on Facebook may result in you losing some of your fans.
For example, if you’re using tabs as part of your marketing campaign, place the most important tabs at the front of your list. To change your tabs, there’s a link marked “Edit” that lets you reorder your tabs so you highlight your most important tabs, such as Promotions, at the front.
Also share links to other Facebook sites that are genuinely useful and interesting to your prospects and customers. If you discover an article or a video your audience would like, share it on Facebook. Avoid sharing links to a direct competitor, but complementary links that relate to your business theme or niche are ideal.
Be sure to update your Facebook page regularly too. That’s a key part of being social on social media. Because it doesn’t matter how great your Facebook page is right at this moment. If you’re failing to update it on a regular basis, then you’ll almost certainly lose your customers’ attention as they move on to more active pages. Make sure you post to your page often and answer any customer questions or feedback in a timely manner.
Combine Twitter Marketing with Facebook Marketing
Connect your Twitter account to your Facebook marketing page too. This will save you time and help you streamline your posts on both social media accounts. That’s because when you post on Twitter, your post is also posted simultaneously on your Facebook page.
And don’t forget to claim your vanity URL on Facebook too. Don’t keep the default URL for too long. Default URLs are boring and easy to forget. You want people to find you, so try using your business name without any special characters. This makes it easy for someone to locate your page and see your products and services on offer.
One last thing: try Facebook ads too, because posting updates on your page only goes so far. You need to expand your reach beyond your current list of fans. That means purchasing ads. Fortunately, the cost is negligible compared to the potential gains as ads can maximize your marketing efforts.
As you can see, Facebook marketing does take a bit of effort. Social media means being socially active to engage and keep your fans. But now you have the right ideas for getting started. Be sure to create your first post today and start using as many of our tips as possible. You’ll start seeing success right away with the right strategy and the right attitude.