Email is one of the greatest inventions of the modern internet age. By writing and sending a simple message, anyone can communicate with anyone else in a matter of seconds. This near instant communication makes it a great marketing tool. However, just like anything potentiall very powerful, there’s both a right way and a wrong way to do email marketing. So here’s some advice to demonstrate the ideal power of emails for marketing purposes.
Follow up with contacts you meet at trade shows. Collect phone numbers when they stop by your table and call them within a couple of weeks. Use the follow-up call to check in with your contact and ask if he or she would like to receive your marketing newsletter by email.
In any personal email, make sure you send a follow up email that includes a happy birthday message within it if you have a client with a known birthday. The same idea applies if you have other personal details you can sensibly include (such as a common interest). The idea is to create a personal rapport that will increase the chances of a positive response to your request.
Make sure your introductory email includes a call to action. This means some text and a link that tells your contact to go to a particular page on your website.
Furthermore, each email needs on clear message leading to that call to action. Avoid boring or annoying your reader with an unclear or meandering message that just wastes time. Don’t overwhelm your reader and create one simple message that’s short and directly to the point. Your readers will love it when they’re not bombarded with unnecessary information.
Be predictable in your emails. Send them on a specific schedule. Send something at least monthly and maybe even weekly as this will help keep your customers interested. If you can send emails two times a week or even daily, that’s even better. The defining factor is how much time you can afford to write your emails and the amount of content you can create that’s worth their time to read it. Test out which days give your site the best responses, and then use these days as your normal days to send emails.
Provide subscribers with a way the opt out too. Place an “unsubscribe” link in your emails or on your website so they can remove themselves from your list. You should also set up your list to self-cull by removing subscribers after a particular number of messages prompt no response or action from the recipient. This prevents your emails from annoying disinterested subscribers and preserves your online image and reputation.
Due to its speed and simplicity, email is a great invention for marketing your business with little time or effort. Keep this advice in mind so that you can use email marketing in the most effective manner.